As a WordPress pro, using third-party products and services can make it easier to build and manage client sites.
However, if you are not using white label tools, you are missing out on an opportunity to grow your business development and increase its value.
The tools you use may not be the ones you created yourself, but there’s no harm in putting your own stamp on them to help enhance the customer’s perception of your offerings and solutions.
This is exactly what white label WordPress products can help with. In this post, we will discuss what white labeling is and the benefits of using it as a WordPress developer.
Then we’ll explain how to get started with some useful initial naming tools.
Let’s jump! Introduction to white label tools
If you’re not familiar with the term, white labeling is when a company creates a product or service that can be
rebranded and resold as your own.
As such, you can give the impression to existing and potential clients that the products you use to manage their sites are bespoke solutions.
A common example of this is the store-brand products you see in grocery stores.
You might see a popular name-brand item on a shelf, but next to it is the store-brand version.
They are usually less expensive, although they are made from the same ingredients and serve the same purpose.
However, the store didn’t actually create the product; They bought it from someone else and renamed it as their own.
White label tools allow you to integrate products and services into your offering that may not necessarily fall within one of your core competency areas.
As a WordPress developer, some common examples of what you might use meta naming tools include :
- Maintenance Services
- Analytics and reports
- Security monitoring
Even the WordPress dashboard itself can be white-labeled with your own branding.
By leveraging white label tools, you can expand your services and increase the value of your business without having to create new products or services from scratch.
Why you should use white label tools for your development business (3 main reasons)
Whether you have your own business or work for a development agency, there are plenty of reasons to consider using white label tools.
Let’s take a look at three major ones.
1. You can expand your offerings to attract more customers
If you want to get the most out of your WordPress business, it is important to offer a variety of services and solutions to your clients.
However, if you limit yourself to the ones you are an expert at (such as web design), you are putting yourself in a competitive position.
To gain an edge over competitors, it is essential to market your services strategically and expand them as and where possible.
The more solutions and services you offer, the more targeted you can be. Initial label tools make scaling your offerings easier.
You can reach a broader audience and attract new clients who may not be interested in hiring you.
For example, you may excel in development and design, but need help with other areas such as analytics and reporting.
As such, you can use white label products to add these aspects to your arsenal.
2. Using white label tools saves you time and money
Building your own solution – whether it’s a plugin, software or something else – requires a lot of time and, in some cases, financial investment.
Instead of creating it from scratch, you can use an existing one developed by another company, and then mark it as your own.
Using white label tools for your WordPress development business not only saves you money; It can also help you increase your earnings.
The more valuable your services are, the better you will be able to set your prices.
Additionally, white label tools can mean adding a new stream of income to your business.
Let’s say you want to provide monthly reports to your clients.
The advantage is that you have the opportunity to “sell” existing customers and charge recurring fees.
On the other hand, manually gathering this information for each customer would be incredibly time consuming.
However, you can use a third party tool to automate the data collection and aggregation process into reports.
After that, you can use your own branding in the reports.
With white label tools, you don’t have to spend unnecessary time or money building your own solutions.
You can reap the benefits of existing solutions and return to your core business to better serve your customers.
3. You can strengthen your brand and improve the user experience for your customers
You want your customers to think of you first when they need something done.
The chances of this happening are much higher if they associate the products and services you use to run their site with your business rather than its original creator.
This is why many developers replace the WordPress logo and other branding with their own in the dashboard.
The WordPress admin area can be confusing and annoying to some customers, especially those unfamiliar with a content management system (CMS.)
White label products can help you clean up the user interface by removing or hiding certain elements on the dashboard that might cause confusion.
You can also rename and rename items to make them easier to understand.
In addition to making things look more consistent and organized, it can also make your business appear more credible.
Keeping everything under your brand umbrella can also help build trust with your customers.
It’s less confusing than seeing a bunch of different tools and products with the same number of logos and brand names attached to them.
Plus, there will be no second guessing who they should contact if they need help with the site.
How to get started with white label tools
One of the advantages of using white label as a developer is that there are many ways to integrate it into your WordPress sites.
As we just discussed, one popular approach is to customize the login screen and admin dashboard to make it simple for customers.
There are some plugins that can help you do this easily, such as White Label CMS. Another way is to code it yourself, which the WordPress Codex offers a little more insight.
However, white labeling your WordPress sites can extend far beyond just customizing your dashboard.
There are also plugins that you can white label.
At dr-wp, our mission is to help make managing multiple client sites as simple as possible. This is why we introduce the primitive naming feature for the Worker plugin :
If you’re not familiar, its features include everything from search engine optimization and reporting to security and maintenance tasks.
It provides a simple way to manage all your WordPress sites from a single dashboard.
Moreover, you can use the Worker plugin to integrate the dashboard directly with your WordPress sites.
With the White Label add-on, you can :
- Rebrand and customize the Worker plugin (or hide it completely)
- Disable user actions, including plugin and theme updates
- Set up a support form through your websites admin sidebar so customers can contact you
This feature starts at $1 per month per website.
Conclusion
Discovering how to attract new clients and reach a wider audience as a WordPress developer can be challenging.
Fortunately, white labeling can help you expand your services and increase the value of your business without spending a great deal of time or money creating your own solutions from scratch.
In this post, we discussed three main reasons why you should consider using white label products for your WordPress development business.
- You can expand your offerings to attract more customers.
- White label tools can save you time and money.
- You can strengthen your brand and improve the user experience for your customers.